To create value, for-profit businesses follow five steps, which can easily be applied to any nonprofit strategy. Here are those 5 steps as offered from Inc. The only way to understand what drives your members is to talk directly to member prospects and find out what kind of information, events, and services they would be willing to pay for. Having a clear and concise value proposition is the easiest way to interest a prospective member in your organization. Take for instance the Apple iPhone.
Wordsteam suggests that the Apple iPhone experience IS the product. Anyone who owns an iPhone can tell you how simple the interface is, how beautiful the design is, and how easy and addicting it is to use. In the same way, what value proposition are you offering prospective members that will want them to join your organization? What makes you stand out from the other tennis club down the street. Step 3: Identify the members who you are able to create the most value possible for. The most successful nonprofits create profiles of their ideal members so they know where to find these people, how to talk to them, and their needs.
The price you charge members to join your organization is called a member due.
Member dues are often paid on a monthly or yearly basis, and quite often nonprofits make their member dues renew automatically monthly after month or year after year until a member cancels their membership this saves a lot of time in administration. While there is no perfect formula for determining your member due price, your goal is to create a win-win scenario:.
A win for your organization that covers as many administrative costs as possible through member dues. With some basic math, you can figure out how much revenue you can expect for your organization from member dues:. The answer is definitely one retained member. So, when creating value to attract members, consider how you will retain them in the long run. As time goes by, you may have to refresh your strategy to keep up with the times.
If you plan on making paid events a major source of revenue for your organization, here is a full guide on how to plan an event and a fantastic event planning checklist that you can print off and use. Private contributions are made in the form of donations. But, before you can accept donations, or engage in fundraising activities, many states require you to complete Charitable Solicitation Registration.
You can do this in tandem with incorporating your nonprofit. The Nonprofit Council has also put together a great article on Ethical Fundraising to help guide you when it comes to soliciting donations.
To reduce personal income tax, many people contribute to nonprofit organizations. Fundraisers are the simplest tactic to increase revenue. That's because they utilize the people who already believe in your organization to reach new people through fun events and campaigns. Even the smallest nonprofits are able to quickly raise thousands with some simple fundraising tactics.
Fundraisers are also often best paired with events. A study of 99 nonprofits discovered that fun runs are the most cost effective, easiest to plan, and have the highest fundraising potential of all other types of fundraising events. Sponsorships can be the toughest type of private contribution to seek. Some organizations have a whole team setup just to seek out sponsors and maintain relationships.
According to sponsorship expert, Chris Baylis, that one thing is a discovery call. The reason discovery calls win over all other tactics including creating the dreaded sponsorship package is because you can qualify a potential sponsor on the spot and begin a relationship right away with those interested. Note, the Happy Healthy Nonprofit book in the image is a great book by Beth Kanter and Aliza Sherman on eliminating stress in the nonprofit workplace.
Filling out a government grant correctly, within wordcount, and on time can be a very stressful task. My best advice here is to know what grants you can apply for and start the application far in advance. Here are some helpful places to begin your search for grants relevant to your nonprofit:.
To help you get started with an application, the United States Government has a great guide on how to determine your eligibility, application instructions, and even how to avoid grant scams. Or, if you enjoy webinars, Charity How To has a free webinar on how to write your first grant. Building a business plan and creating your revenue strategies from scratch is not a lot of fun, but the payoff is definitely worth it.
Typically the best nonprofit names are easy to remember, indicative of what they do, and sound appealing. They say that the best nonprofit names answer three questions:. If you need more examples, here are three great nonprofit names that answer the above questions. Here is a map with links to each Secretary of State where you can check. Some States will require you to gather your board before incorporating , because you must list their names in the documents.
In this section, I will cover how to recruit the best board members for your nonprofit and the five steps to get them up to speed as quick as possible. An unsupportive and unmotivated board can quickly dismantle a nonprofit. On the other hand, a supportive and motivated board can help your nonprofit grow quickly. You may be tempted to hire someone with the right fit when it comes to skills and experience, but a survey of over 2, HR professionals reveals that the right fit has more to do with the following seven characteristics:.
Another important point, as The Nonprofit Answer Guide mentions, is your board should be made up of individuals who have expertise and resources in different areas. A good rule of thumb when recruiting is:. This is where you can refer back to the organizational structure you created in your business plan. Most nonprofits have similar roles when it comes to the board. Here are the three most common ones for you to consider and examples of what success in each role might look like for your organization:. Here are some great job description examples of each role, but overall your job descriptions must include:.
This is also a good time to note that board members are typically not paid, and are often expected to contribute financially to the organization. When writing up your job description, it is a good idea to mention this. Another important note is that your organization will need bylaws, which all board members must follow when carrying out their duties. Your bylaws will establish procedures for the affairs of your organization operations, elections, conflicts of interest, etc. To help you get started drafting your own bylaws, consider this helpful template with examples.
Most new nonprofits looks for candidates from their personal connections — colleagues partners, or volunteers, as these people already have access to their community and are in line with their mission and values. However, a word of caution when approaching family and personal friends as often emotional matters can take precedence over business goals.
If you need help finding potential candidates for your board members , there are a number of great resources perfect for just that, including:. Once you have a short-list of potential applicants, the next step is to interview these people to determine the right fit. Before you begin interviewing, develop a standard set of questions to ask all candidates.
This will help you objectively evaluate each against the other. Gather a small committee of people whose judgement you trust to help you make the right decision. The next step to ensure success is to give your board members the training and tools to let them hit the ground running. A comprehensive orientation program will do just that. Every smooth transition into a new role starts and depends on orientation. If you need help with this, here is a great template to get you started. Rachel Muir , a seasoned nonprofit founder suggests five critical steps to orient your members in the most effective way:.
A well oriented board is one of the best ways to ensure success of your new nonprofit. Decide on a legal structure: Choose whether your organization will be a trust , corporation , or association. File your incorporation paperwork: Regulations differ from State to State.
Starting and Running a Nonprofit Organization is a book for people who are forming new small nonprofits; thinking about converting an informal. Starting a nonprofit organization can be an inspiring way to give back to your community A great first step is Candid's course, Is Starting a Nonprofit Right for You? . everything you need to know to start and run your nonprofit organization.
If you plan on soliciting donations from more than one State, you will have to register there too. Generally you will have to register:. Apply for nonprofit federal and state tax exemptions: A nonprofit organization may be eligible for exemption from federal income tax. The IRS provides guidance and instructions on applying for tax-exempt status , but I cover more of this in the next step.
Obtain necessary licenses and permits: Does your nonprofit have all the licenses and permits needed to comply with federal, state, and local rules? One of the main benefits of incorporating a nonprofit and starting a c3 is tax-exempt status.
This means that your organization does not pay any tax to the IRS. There are 29 types of nonprofit organizations that can file for tax-exemption under section c of the Internal Revenue Code. The most common of these is the c 3 , which includes all charitable, religious, scientific, and literary organizations.
Federal- and state-level grants typically have more specific requirements about how nonprofits will use awarded funds, but more general startup funds must often be solicited. They provide a higher level of social goals. They may be able to receive foundation grants, and they can use their social orientation to enhance their marketing. Besides funding from grants, online donations are crucial for the success of modern nonprofits. Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Our comments are moderated.
Other types of tax-exempt nonprofits fall under different c codes such as:. If your nonprofit identifies with one of the above, or another type of organization, you can view the whole list here.
In order to receive tax-exemption, you will need to register with the IRS as your appropriate c organization. This involves filling out Form , which the IRS estimates can take about 90 hours for record-keeping requirements. There is also a Form EZ, which is an expedited form. You can find out if you're eligible to fill out a EZ here.
Here is the link to apply for c 3 status on the IRS website. The application process can be lengthy anywhere from months to receive a decision , so start as early as possible. To make sure you complete everything correctly the first time, read through these 13 common reasons why applications are rejected.